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Industry Comparison

Lynkbee vs. Bitly vs. Dub vs. Rebrandly

Stop paying for bot traffic. Discover why the next generation of scale-ready marketing relies on edge-secured link management.

The Link Platform Landscape

Bitly

The Legacy Giant

Ubiquitous and reliable for basic use, but heavily targeted by spam filters due to its commonality. Pricing for custom domains scales aggressively for agencies.

  • Great API support
  • Minimal bot filtering
  • Expensive scaling

Rebrandly

The Brand Focus

Excellent for managing multiple branded domains and team collaboration. Clean interface with solid basic routing features.

  • Multi-domain management
  • Lacks deep security layers
  • Traffic scrubbing not native

Dub.co

The Open-Source Modern

Developer-friendly, fast, and gorgeous. Offers modern analytics but remains a standard URL shortener under the hood.

  • Open source & programmatic
  • No native DDoS/scraper defense

Deep Dive: The Lynkbee Advantage

Lynkbee is not just a URL shortener; it is an edge security gateway wrapped around a high-performance link management platform.

While competitors simply pass traffic from A to B (taking all the scrapers, server farms, and click-fraud bots with them), Lynkbee inspects traffic at the edge. By utilizing a proprietary Distributed Stateful Proxy and an Asynchronous Event-Driven Architecture, Lynkbee handles massive throughput while actively scrubbing malicious requests.

The Result?

Your analytics represent actual human engagement. Your ad retargeting pixels aren't poisoned by data-center IPs, and your destination servers are shielded from viral traffic spikes.

Lynkbee Edge Architecture

1

Edge Security Gateway

Intercepts traffic, terminates SSL, load balances, detects anomalies, and applies token-bucket rate limiting before traffic hits the core.

2

Dynamic Threat Synchronization

Cross-references IPs against dynamic blocklists in real-time to outright reject bad actors.

3

Advanced Graph Routing

Ultra-fast clustered resolution for complex conditional link routing and clean metric harvesting.

Ultimate Feature Comparison

A side-by-side technical breakdown of how the leading platforms handle traffic, security, and rendering at scale.

Capability Bitly Rebrandly Dub Lynkbee
1. Link Management & Branding
Custom Domains Enterprise Tier Tiered Limits Unlimited (All Plans)
UTM Builder & Tracking
Dynamic QR Code Generation Premium Only Unlimited Scans
2. Traffic Security & Filtering
Active Bot / Scraper Blocking No Filtering No Filtering No Filtering ML-Powered Edge Filtering
Click Fraud Prevention (Ads) Dynamic IP Banning
Distributed Layer 7 DDoS Protection Passive Gateway Passive Gateway Vercel Defaults Stateful Rate Limiting
Clean, Bot-Free Analytics Highly Inflated Highly Inflated Highly Inflated Crypto-Verified Human Clicks
3. Advanced Traffic Routing
Geographic Targeting Enterprise Tier Available on All Plans
Destination Password Protection Custom Portal Gateway
A/B Testing & Link Rotation

Stop paying for fake clicks.

If you run a standard link shortener for an ad campaign, up to 40% of your reported "clicks" might be automated bots scraping your content. Lynkbee's transparent token pricing means you only pay for verified, secure traffic.

Start Securing Your Links

Free 100 tokens a month. No credit card required.