To track campaigns effectively, marketers use UTM
parameters. But a URL like yoursite.com/product?utm_source=fb&utm_medium=social&utm_campaign=summer_sale
takes up character limits on Twitter, looks spammy in Facebook descriptions, and is impossible
to read aloud on a podcast.
The Short Link Solution
Lynkbee solves this by acting as a UTM container. You take your massive tracking URL and shorten it
to a clean vanity URL like acme.co/summer.
When a user clicks the short link, Lynkbee instantly "unpacks" it, forwarding the user to the destination while perfectly depositing the core UTM tags into the browser URL bar so Google Analytics can ingest them.
Clean Social Posts
Increase your click-through rates by presenting users with trustworthy, branded URLs instead of massive strings of tracking gibberish.
Double Analytics
By using Lynkbee, you get two sets of data: Lynkbee's raw click forensic data (device type, location, bot filtering) and Google Analytics' post-click behavioral data.
A/B Testing Destinations
If you launch a Facebook ad campaign with a raw URL, you are locked in. If you want to test a new landing page, you have to pause the ad, lose your social proof (likes/comments), and create a new ad.
If you use a Lynkbee link in your Facebook ad, you can simply change the destination URL in Lynkbee. You keep the same ad running, keeping all the social proof, while seamlessly routing the traffic to Variant B of your landing page.
Clean Up Your Campaigns
Start wrapping your messy UTM parameters in clean, clickable branded short links.
Create Campaign Links →